Seeing is not believing
Your portfolio is the single most important introduction to who you are and what you are capable of.
It’s not just a showcase of pretty pictures – every piece is the result of a process. Explaining your experience during that process is most important element to a prospective employer.
We don’t necessarily want to hear about the client and what they do – unless of course, they were a contributing factor to the result. If they were difficult to work with, set in their ways, insistent with a particular colour or image – explain how you worked with that challenge.
Explain how you created each piece.
- What design software did you use?
- Why did you choose a specific font or colour?
- What was the client brief?
- How long did you have to develop the design?
- What was the budget?
- Was it printed – if so how?
If it’s a branding project – we’d love to see your workings. Tell us the story of how you developed the logo, selected colours, the research you carried out. Include design concepts that worked and perhaps some that did not – along with an explanation of why they were not accepted or why your creative direction changed.
Don’t be afraid to explain who else was involved in a production. Was it professionally written by a copywriter? Were you directed by another creative? Did you brief another designer on part of the production? How did you work with a printer to achieve the particular result?
It’s all part of the story which unfortunately we don’t know unless you tell us.
So our words of wisdom are to consider what to include in your portfolio not for how the finished product looks – but for the story behind it. How it showcases your creativity and ability as a designer.
Give your portfolio the edge // handy links
- Creative Pro – TypeTalk: How Good Typography Can Help Your Job Search
- The Design School – Font pairing like a pro!
- The Design School – Create An Awesome Design Portfolio With These 20 Pro Tips
- Creative Bloq – 40 brilliant design portfolios to inspire you
- The Design School – 10 colour inspiration secrets
- The Design School – 20 Best and Worst fonts to use on your resume.
Our next post in this series is on Industry experience – applying for a position when you don’t quite meet the experience level…