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Worth your salt // Part 3 – Designing your portfolio

Following on from our previous posts about Applying for a design position and Getting started on your resume, we’d like to inspire you to be creative and informative with your portfolio.

Seeing is not believing

Your portfolio is the single most important introduction to who you are and what you are capable of.

It’s not just a showcase of pretty pictures – every piece is the result of a process. Explaining your experience during that process is most important element to a prospective employer.

We don’t necessarily want to hear about the client and what they do – unless of course, they were a contributing factor to the result. If they were difficult to work with, set in their ways, insistent with a particular colour or image – explain how you worked with that challenge.

Explain how you created each piece.

  • What design software did you use?
  • Why did you choose a specific font or colour?
  • What was the client brief?
  • How long did you have to develop the design?
  • What was the budget?
  • Was it printed – if so how?

If it’s a branding project – we’d love to see your workings. Tell us the story of how you developed the logo, selected colours, the research you carried out. Include design concepts that worked and perhaps some that did not – along with an explanation of why they were not accepted or why your creative direction changed.

Don’t be afraid to explain who else was involved in a production. Was it professionally written by a copywriter? Were you directed by another creative? Did you brief another designer on part of the production? How did you work with a printer to achieve the particular result?

It’s all part of the story which unfortunately we don’t know unless you tell us.

So our words of wisdom are to consider what to include in your portfolio not for how the finished product looks – but for the story behind it. How it showcases your creativity and ability as a designer.

Give your portfolio the edge // handy links

Our next post in this series is on Industry experience – applying for a position when you don’t quite meet the experience level…

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Images // Book Binding // Talent // Font Pairing like a Pro // Creative book covers

 

Worth your salt // Part 1 – applying for a design position

Thanks to the wondrous powers of social media – we’ve hired ourselves a new creative to join our seasoned professionals! Narrowing down the design candidates to join our Salt team proved to be an enlightening learning opportunity.

Over the next few blog posts we’ll be reviewing a few key ways to improve your resume and portfolio, because as fellow designers we know it’s sometimes harder than it seems to show others just how creative we can be!

What we encountered

When applying for a position as a designer, it’s an opportunity to showcase your creativity and skills. Every form of communication will be viewed and critiqued – from your email applying for the position all the way through to presenting your portfolio.

Even how you write an email to apply for a position will be judged. So writing “Heya…” may feel cool and casual to you – it doesn’t instill confidence and may cloud an employer’s perception of you. This may seem straightforward – but apparently it’s rocket science to some!

Part 1 – Your resume & getting started

Sure – You’re passionate about design, You’re a team player, You have an attention to detail, You love challenges, You can work to deadlines – but doesn’t everyone?

As a candidate for a design position, try thinking of more creative and innovative ways to express your confidence. Just what is it that makes you different/more creative/more passionate?

Be creative with your resume. Try presenting it like an annual report, journal or a magazine interview. You can still include all of the relevant historical information – AND you can include examples of your work, your opinions, experiences in life – all the things that make you, you.

Give your resume the edge // handy links

  • Purple Goat – We agree with Purple Goat – there are plenty of hints and tips out there for designers, but we too were also shocked at how some experienced designers presented themselves. They provide a good summary of tips on their blog.
  • Creative Bloq – 20 brilliantly creative resumés
  • Australia Internships Blog – for tips on crafting an amazing cover letter!

Our next post in this series will be Part TwoCrafting your resume and how to best represent your work.

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Images // Creative Bloq – Brilliantly creative resumes // The Style Files – Creativity takes courage