Posts

SALT vision: A step back in time

Happy New Year! It’s 2021!

Welcome to 2021!! This year’s Salty calendar celebrates Queensland destinations close to our hearts – places we’ve lived, visited or dream of visiting one day soon!

Stare wistfully through our windows into these special places and like us, know that there’s no better place to be than #ourhomequeensland

And it wouldn’t be a Salty New Year without FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

To get you started, we’ve designed a 2021 New Year design…

Download your very own 2021 Calendar wallpaper!
2021: Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 December Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
December’s design is inspired by Clownfish!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 December Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 November Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
November’s design is inspired by Starfish!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 November Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 October Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
October’s design is inspired by Tiger shark!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 October Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 September Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
September’s design is inspired by Sunscreen!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 September Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 August Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
August’s design is inspired by Seashell!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 August Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 July Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
July’s design is inspired by Lighthouse!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 July Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Promoting the business of Tourism

The world’s eyes are upon us!

With the world’s eyes focussed on the Gold Coast and Queensland, the 2018 Commonwealth Games provided an amazing opportunity for the State Government to promote investment in tourism developments across our fabulous State!

Initially, we were asked to design and produce digital artwork for a pocketed folder, 48-page prospectus and 4-page brochure. However, soon after we received the design brief, we were asked to also develop even more resources that were required for a Business Breakfast event.

Nothing like a deadline!

The workload was fast increasing in a VERY big way – with the deadline remaining unchanged!

Our ability to design and also PRINT all of the required collateral provided the solution to meeting the deadline.

Our Production Manager co-ordinated the printing of the folders externally, while digitally printing the prospectus, brochures, name badges, programs and display banners in-house. We delivered everything on time!

Déjà vu

Over the past 17 years, Salt Design’s had a huge chunk of experience working with government organisations. Projects have included developing branding for new agencies and entities; designing multiple Annual Reports, Strategic Plans, Consultation Reports and Action Plans; to creating collateral for numerous events, business breakfasts, launches, conferences and announcements!

Knowing how government approval processes work, understanding the many iterations, opinions, edits and amendments that are required is a highly attuned skill we have developed! This project was like so many others – requiring multiple levels of contribution and direction.

To ensure everyone was continually kept abreast of progress, we provided regular, well-documented updates to our client team. Our team collaborated with our client, providing advice, suggestions and solutions to every new idea, query and challenge as it was presented. Working in a pressure-cooker environment is not ideal – but when it’s on, we really love the energy and our team excels with creativity when supported by amazing clients!

Project highlights

Meeting the deadline certainly was a great achievement. However, there were many more highlights and wins…

  • Coordinating the initial design brief with the project team
  • Designing and presenting concept designs for multiple components
  • Provided design direction to the client’s event management team
  • Ensuring all designs adhered to brand guidelines, using specified fonts, colours and brand assets
  • Liaising with representatives from multiple departmental and private sector organisations to obtain logos, images and content
  • Collaborated with our client to determine cost-effective, timely and quality solutions
  • Discussing project requirements, establishing milestones and defining procedures for monitoring production
  • Developing multiple drafts, making client-requested edits over the phone, by email or in person
  • Making ourselves available to make urgent edits and deliver required files after hours and over weekends
  • Selecting suitable images, and ensuring all images would work effectively across all applications (print and digital)
  • Initiated regular production meetings with our client over the full life of the project and provided (by email) regular, detailed progress reports which enabled our team to highlight milestones and requirements for our client’s input
  • Held daily internal production meetings to manage timeframes and identify any issues, to ensure smooth production progress and that all deadlines were met

Managing print production and recommending suitable print techniques, organising external print quotations, negotiating timeframes with suppliers, and monitoring progress throughout production.

Gold! Gold! Gold! Reaching the finish line

We made it! It felt soooo rewarding as we busily packed vehicles with all the printed creative goodness ready to head down to the GC on Easter Sunday!

If you were to ask us what was the best achievement in this project – hands down it would be the amazing collaborative process we had with our clients! From start to finish, they trusted us to deliver!

Together, we exceeded expectations by creating a stunning suite of print collateral which promoted Queensland as a winning destination for tourism!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 June Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
June’s design is inspired by Surfski!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 June Calendar!
Desktop // iPad // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

ClinRad Logo and Brand Identity

Salt Design was recently approached by Clinical Radiology Specialists to develop their branding identity.

Our new client came to us with relatively no creative brief and a minimal idea of what they wanted . . . EXCEPT for the very definite request NOT to use blue or purple.

This was a totally new business venture in an already saturated local marketplace. Immediately we knew this would be a challenging creative brief – to design a brand which would stand out in the crowd!

Part of our brand development process is to research our client’s market space, investigating the branding and visual profiles of their competitors, local influencers and key stakeholders. It very quickly became apparent just why our client was particularly against the use of this colour palette . . . sooooo many competing brands featured blue or purple as their defining colour. And this was not just a stereotypical feature with the radiology industry, but across multiple medical-related industries!

Blue for you

From the perspective of communicating emotion through colour, using blue for the medical/health space is to some degree understandable as it conveys honesty, reliability and strength – all qualities we look for in our healthcare professionals. However, when an entire industry bases their brand on the same colour palette, it leaves limited capability to visually separate your brand from that of your competitors.

So – how do we create the visual brand for a totally new industry player that ensures they stand out from the crowd in such a homogeneous market?

Such a terrific creative challenge!

What’s in a name?

Our design development started with the Practice name – “Clinical Radiology Specialists”. While a good description of what the Practice did, it possessed little personality and no recall ability. What we needed was a name which was unique and stuck in people’s minds. A name which could provide a strong visual graphic mark (not a typographic essay!).

We created a unique new word by blending the first two words . . . ClinRad.

This single ‘word’ then lead us to the development of the typographic mark for the brand.

Breaking the mould

With blue and purple off the table, we had to find alternative colour combinations that tell the right brand story.

After detailed experimentation, we chose lime green, aqua and orange. Lime green conveys good health and positivity; aqua holds similar calming attributes as blue; and orange provides a striking discord. The combination of these colours embodies a modern and energetic brand palette. And most certainly breaks the mould from medical industry blues!

Creating a typestyle

Early in the design development process, we decide to retain the full business name “Clinical Radiology Specialists” as a supporting byline. This ensured clarity of the function of the Practice. Not only would the brand provide a ‘cool’ new word, it also instantly presents the explanation of what “ClinRad” does… Simples!

In keeping with the ‘hip’ name and edgy colour palette, we initially trialled typefaces that were a noticeable shift from the stereotypical norm used by their competitors.We developed two san-serif typestyles to distinguish the separate parts of the name. We referenced existing typefaces, then manipulated, styled and refined them to create a unique typographic mark with sharp angles and clean edges.

Working through case variations gave us a multitude of design solutions. However we wanted the typography to present how the name would be phonetically read (ie. how the name would be spoken when seeing the logo). By ensuring sufficient contrast in both typestyle and colour between the two word parts, we provided a visual guide as to how the name is pronounced.

Standing out in a crowd

Through considered choices and by pushing beyond the boundaries of what is the expected norm within the industry, we have created a truly unique brand identity for ClinRad.

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Additional to brand development, we designed and produced start-up collateral, business cards, appointment cards, referral pads, shop front signage and poster advertising.

ClinRad Logo design and Brand identity

 

SALT 2020 May Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
May’s design is inspired by Driftwood!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 May Calendar!
Desktop // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

QMHC strategic documents & branding

The importance of a consistent visual brand across a document suite

QMHC is an organisation which drives reform of the mental health and alcohol and other drugs systems in Queensland. Its role is to encourage and facilitate change to improve the mental health and well-being of all Queenslanders.

Salt Design has developed a strong visual profile for QMHC across multiple platforms and projects.

Understanding QMHC’s vision and purpose has enabled us to design engaging, positive, on-message collateral. By ‘getting’ what our client does, understanding their strategies and reason for being, and knowing their audiences, we have such a strong foundation on which to create purposeful designs.

It’s a point we have always felt so strongly about – that we MUST know our clients to be able to successfully create their brand and effectively profile their business purpose. Our work must never reflect our design styles. Rather, it should always communicate who our client is and visually present their business personality.

Art illustrating life

When developing a collection of strategic documents for QMHC, we needed to create a visual brand which represented the organisation’s future plans. A brand which engaged with key industry stakeholders, government, support organisations and the general public. Most importantly, a visual brand which reflected positively the sensitive topic of mental health and wellbeing.

During the initial design briefing, QMHC provided us with a collection of artworks produced during art therapy workshops. The works were powerful portrayals of the very personal journeys of a group of people with lived experience of mental health issues.
Each artwork was a colourful, abstract, multimedia expression, as diverse as the individuals who created them. And they provided the key to the design solution we were after!

Consistent visual branding

We still needed a means by which to ‘connect’ the artworks together within the initial document design. To do this, we selected an abstract painted background graphic. When combined with the artworks, this graphic provided colour, texture and visual interest.

The application of the painterly effect has been diverse. We have applied the graphic to multiple reports and supporting documents, posters, display banners, invitations, social media graphics and online resources.

We have also applied different brand colours to the graphic. By retaining the graphic and changing its colour gradients, we have created a new, fresh brand identity for the latest suite of corporate documents. It has provided a strong visual unity to the resources to make them truly a cohesive collection of information.

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

 

SALT 2020 April Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
April’s design is inspired by Jellyfish!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 April Calendar!
Desktop // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Salt is still shakin!

Dear and valued clients, supporters and friends,

Wow! What a time we find ourselves in. Conditions are changing with each day and sometimes by the hour. There is little certainty as to where our lifestyle, our country and our global community health is headed. As a small business, we are doing everything we can to ride this rollercoaster!

We’re here to assure you that Salt Design is continuing work through this period.

We are fortunate that our business capability and continuity is strong – so long as we have a Mac and internet access we can continue business as (un)usual as always!

Thank you!

We have been so humbled and energised by your support so far. All we ever want is to do great work with great people.

This remains the same and many of you have already proven why we love what we do so much!

Please take care of you 😊

Above all, self-care and maintaining the health and wellbeing of our families and ourselves is of utmost importance.
Please take care, stay well, wash your hands regularly and keep in touch.

Together we have, and will, achieve great things!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

ps. How apt are these cuties from our glorious collection of fun Salt and Pepper shakers – kinda says it all really 😊
#togetherapart2020

Femeconomy eBook design and social media graphics

Working with Women for Women

Femeconomy is a membership organisation that fosters gender equality through educating consumers on the power of the purse and the endorsement of female-led brands. Their Female Leader Conversations eBook highlights successful woman and their outstanding results in business.

Salt Design has worked with Femeconomy to design and create two recent editions of these eBooks.

Design considerations

Every project has its own unique range of considerations during our initial design development stage. With the Female Leader Conversations eBook, there were numerous factors that impacted the design and final output. Some factors include technical requirements, whilst other considerations provided us with a strong creative direction…

Colour palette

Our client’s design brief held a very definite stipulation regarding the document colour palette – that pink and purple were not to feature in any way whatsoever! What an awesome challenge – to escape the cliché and develop an aesthetically pleasing, feminine and empowering colour palette!

The 2020 colours, navy and teal, provided such a strong, professional balance being both subtle and the dramatic when applied to our design layout.

Image use

We encountered a technical limitation during the detailed design development process that needed to be resolved. Each featured professional supplied their own photographic digital image… some were landscape format; some portrait; some were close-up headshots; while others location-based. To accommodate each of the varying image formats, we designed multiple page layouts, with different image placement and orientations to ensure the most effective application of the supplied images. Our design solution gave the eBook a ‘magazine-style’ presentation – adding to the appeal and readability of the document.

Design for Social Media

Another factor which we set out to ‘solve’ with our design was that each eBook is distributed via Social Media. This required a design which enabled interactivity and compelled the reader to ‘click’ through to each Leader’s own website and social media channels.

Our client had previously encountered issues promoting the eBook on LinkedIn (their main distribution point). The platform would crop the cover image, cutting off the title and/or the featured Leader’s head. We designed the cover to resolve this issue and ensure all information was confined within the graphic boundaries stipulated for LinkedIn.

To assist in the digital promotion of each e-Book, we also designed digital images for Femeconomy’s blog, email signatures, Facebook and Instagram posts.

Pride in our purpose

Gender equality is a topic that we feel strongly about in our studio. We felt privileged and empowered to contribute to this inspiring and insightful project. Working with an organisation which actively promotes strong women, and female-led brands gave us both purpose and pride in our creative contribution to these impactful documents!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Femeconomy eBook design and social media assetsFemeconomy eBook design and social media assets

SALT 2020 March Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
The March calendar design is inspired by Fishnet!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 March Calendar!
Desktop // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 February Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
February’s design is inspired by the Rocklobster!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 February Calendar!
Desktop // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

SALT 2020 January Calendar // FREE Wallpaper

Our Salty Calendar 2020 has launched and the design is inspired by 2020 – The year of Double Takes.
We’re kicking off January with a summer holiday vibe, as we ease into the new year!

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest) for when they are released each month.

Download your very own 2020 January Calendar!
Desktop // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker