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Who run the world! Girls!

Creativity comes from within – whether you’re male or female. And thankfully, design and print are industries where men and women can, and do, work together to collaborate, create and develop great designs and print!

At Salt we are living proof of this. And we believe it’s definitely something worth celebrating – being passionate, creative (female) designers.

In recognition of this, we’ve just signed up to a new network called the Femeconomy – which celebrates the achievements of businesses that are predominantly run by women. It’s a great venture aimed at raising awareness and highlighting the sometimes gender inequalities (real or perceived) that occurs in businesses and industry.

We’re not rushing out to burn our bras or beat our chests crying out for feminine freedoms! Nahh – we’re just very proud to work in a small business, owned and operated by a woman, who employs highly talented and creative young women!

Further links

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

 

Worth your salt // Part 4 – Industry experience

Following on from our post about Applying for a design position and Crafting on your resume + portfolio, we’d like to inspire those who perhaps don’t fit the industry experience criteria.

So the advertised position requires minimum of three years industry experience! Unfortunately, that means if you’re a graduate or you currently work in IT but dream of one day being a graphic designer – we can’t consider you for the position.

However. . .
Rather than scream “how can I gain experience if no one will give me a job?”, why not write an application as someone to be considered for the position you can fill.

Admit the obvious – you lack experience, all you have in your portfolio is assessment pieces. Instead, find a way to prove visually that you have potential and could be considered for a junior or graduate position, should the opportunity arise.

The latest GSM Magazine by BJBall Papers offers some advice for aspiring designers looking to break into the industry:

  • Mentoring – Find a mentor and get involved with the design … resources for inspiration and mental support.
  • Design is a business – It’s not about doing what ‘you want’, you’re not designing for yourself – you are designing for your client.
  • You are your own brand – Own it! Sell it!

A couple more to inspire you

At Salt, it’s important for us to find the right designer to join our team. Equally important though is supporting the many keen, passionate creative minds yearning to work in this industry.
We certainly don’t claim to know it all – but we hope these posts help.

Keep in touch and let us know your ideas, feedback and when you score that dream job!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Images from our Pinterest boards // Go the extra mile // Excellence // You’ve got this

The value of paper + print // Brisbane Event

This week we attended a breakfast event in Brisbane, as part of an industry-wide campaign providing knowledge and resources to help print & design businesses promote paper and print to our clients and potential clients.

The presentation confirmed what we believe – that the printed word is a critical part of multi-channel communications. And that print on paper is innovative – inks, paper ranges, embedded technological devices – it is most definitely NOT the ‘poor cousin’ that many in the social and digital spaces are trying to convince us!

During her presentation, Kellie Northwood (Executive Director of Two Sides Australia (TSA) Limited) detailed how print and design companies can make better use of paper and print.

Attendees were provided with the results of qualitative research into marketing efficacy, brand recall, return on investment and sustainability. Research that confirms the power of print in today’s diverse communications environment.

Supported by research, data, and case studies highlighting the effectiveness of print – we need to promote the strengths of print. The creative effects and return on investment that can be achieved through paper and print cannot be replicated solely by electronic communications.

At the conclusion of the presentation we received a copy of The Industry Report – a 72-page toolkit that we can use to educate our clients about the success and relevance of print as a critical part of multi-channel communications. Certainly a compelling read . . .

Proof that print rocks!

Experience the power of the bookbook – IKEA

Direct Mail targets your kitty

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

Images: Speech bubbles // Goodie bag materials