The key ingredient
We’re so proud to have worked with some exceptional clients to establish or evolve their logos.
Developing a logo is the first step to creating an engaging brand. It’s a detailed process of design development, refinement and application. At Salt, our approach is consistent regardless of the size of our client. From boutique start-ups to larger organisations, we begin by getting to know our client – through understanding the design brief, then researching the market, competitors and audience.
A logo is the foundation on which a brand can be built. The success of a logo is achieved through its integration with supporting elements, which together will bring the brand to life. Examples are peppered throughout our portfolio or check out our Branding page to see how the magic happens!
- Logo/brand mark development
- Brand naming & positioning
- Comprehensive organisation analysis
- Design research
- Refinement for brand integration