Another fantastic Typism event!

Basking in the glorious winter GC sun – we were super excited to return for another year of typography inspiration. Our expectations were high, based on the 2017 line-up.

This year’s collection of presenters – all internationally-renown designers and typographers did not disappoint!

We listened intently to each presenter, ‘oohed’ and ‘ahhed’ at their amazing work, and learnt loads . . . design approaches, analogue and digital techniques, typographic styles, creative challenges (and solutions), tips for better understanding clients – this event had it all!

Best of all – we spent a great day together immersing ourselves in a community of creative inspiration!

The guest speakers included Wanissa Somsuphangsri, Barbara Enright, Cyla Costa, Lachlan Philp, Kelly Spencer, Crystian Cruz, Karin Newport.

Thanks Dominique and your team for another fabulous Typism event!

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SALT.Shaker

 

{Header image via Typism}

Untitled. {The Design Conference 2018}

We attended this year’s event showcasing designers and graphic artists from Australia and around the world – two days of being fully immersed in design thinking. Held at the Powerhouse, the Design Conference was attended by over 500 delegates (local, national and international designers, industry peers, students and people who just love design!)

Design has the ability to extend, express and engage. It can communicate beyond perceived boundaries – geographically, culturally, politically and ethically.

It was a sensory delight seeing these designers’ works and hearing their journeys (both personal insights and career highlights). With the theme to this year’s event being “Life changing moments”, each speaker presented their own perspective on how they do what they do, and more importantly WHY they do what they do. As both personal and professional yardsticks, we found ourselves inwardly exclaiming “yes!” “me too!” and “oh wow!” many times! We thoroughly enjoyed the opportunity to meet other designers, discuss design topics in depth, be creatively inspired and awed by the achievements of such stand-out creatives!

  • It’s cool to be a kiwi and wear jandals on stage
  • Dyslexia is no obstacle to great design
  • Design can be a powerful driver to effecting change in humanity
  • Beautiful normal is a wonderful state of being!
  • Typefaces can be exceptional in themselves – when incorporated into brilliant design – the result AMAZING!
  • By guided by your own passion. It’s not a competition.

Each speaker was insightful and empowering in their own way.

Absolute standouts were…

It is so important to be challenged and inspired by learning from others.
And TDC provided us with such a brilliant opportunity to do this.

So when can we purchase tickets for next year’s event?

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Join our Salt team // Mid-weight Graphic Designer

// WE’VE HIRED – APPLICATIONS CLOSED //


Overview

We’re looking for a creative designer to join our team!

Here at Salt we believe the right team member is someone with the right attitude, a brilliant portfolio AND a passion for design!

Essential skills

  • Tertiary qualification
  • Minimum 3 years’ experience
  • Design experience across both print and digital platforms
  • Advanced capabilities in using Adobe Creative CS – InDesign is a MUST!!! Illustrator and Photoshop close seconds!
  • Ability to interpret and adhere to branding guidelines, and ensure brand consistency
  • Ability to take critical, constructive feedback and learn from it
  • Conceptual designer able to develop ideas into original, innovative and effective design solutions
  • Foundation knowledge of WordPress and/or Social Media strategy an advantage

Who are you?

  • Your portfolio consists of ideas, concepts, finished projects – most importantly, examples that show us your creative process is spot on and at the core of everything you do!
  • You’re obsessed with all things design including social media, digital marketing, editorial and design trends
  • Attitude is everything! You have a strong work ethic with the ability to manage your own time, take initiative and drive each project
  • ‘Keen’ is your middle name
  • You ask questions – LOADS of them!
  • ‘Attention to detail’ is NOT on your CV (why state the obvious right?)
  • You LOVE!!!! typography, layout and design
  • You seize every creative challenge presented by working within a team of creative designers. It’s all about the project not the individual!
  • You communicate your ideas and present well to any audience (eg. designers, clients, your mum, even the cat!)
  • You are more demanding of yourself than we’ll ever be!
  • Your sense of humour is apparent (please try to laugh at our Director’s puns – even when they’re stinkers!)

To apply

Please don’t just flick us your application and a link to Béhance. Do some research to find out who we are and whether we’d a good fit for you.

So we can see your potential, consider how you can stand out. Tell us who you are, how you design and execute ideas. What drives you? Motivates you? And most importantly, why you want to join Salt. The creativity you show us by how you apply for this position is part of the challenge! So prove to us you have read this advert and know what it takes!

Check out our blog mini-series ‘Worth your salt’ for inspiration!

Join our team

Please email your CV and digital portfolio to info@salt-design.com.au
APPLICATIONS CLOSE: Monday 30 April 2018.

Word documents will NOT be accepted. No agencies please. No huge file attachments!!!

Vitamin Sea! A visit to Fraser Island

Often we are asked – so why is your studio called Salt?
It originates from our love of the sea. It’s our ‘special place’ fulfilled with many years of memories – fishing, swimming, summer holidays on Straddie and relaxing on Fraser Island.

We have just come back from a short escape and wanted to share some pics. Spectacular and boundless natural beauty and abundant wildlife including whales, turtles, dolphins, eagles and dingoes. Sadly not as many fish as we had hoped – maybe next time!

Plan your own getaway!

 

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Business Chicks – Amy Cuddy

There I was, seated in a room with 400 other women, at an event to which our guest presenter had travelled all the way from the USA to present. I was so eager to hear this inspiring woman’s presentation about “The power of presence and importance of posture”…

Ever since watching her Ted talk over a year ago I have been obsessed with Amy Cuddy (and I’m not alone with over 4 million other people having watched it too!).

Amy Cuddy is known as the ‘Power Pose Lady’. Yet there is far more to Amy than her Ted talk and poses. She is a Harvard Business School Professor and Social Psychologist. Amy studies how nonverbal behaviour influences people and her research has been published in top academic journals.


Being present
Amy has also authored a book called Presence, and began her presentation talking about just that – being present.

I hung off every word and easily related what she was telling us, to how I feel when presenting concepts to clients – her presentation was perfect for this!

Amy summed up her advice and reasoning about Presence into a single slide (see left).

The power of posture
The second part of Amy’s presentation focused on the power of posture. She explained how when we feel accomplished our automatic reaction is to raise our arms above our head (as if you are a gymnast completing a routine at the Olympics). Amy explained how even people who are totally blind do this same automatic reaction – which proves how in-built the response is to us all. I myself recalled how my arms went up high above my head the moment I was crowned Miss Oktoberfest Brisbane 2016! So it must be true!

Amy’s research has shown that this specific pose gives us power and confidence even when we are not feeling so flash. So using this pose is an actual way that we can draw out our inner strengths and seize a moment with more confidence.

Amy concluded her presentation into four significant pointers to take into our daily life (see right).

I thoroughly enjoyed listening to Amy and learning more about how to develop confidence and ‘stand proud’ – even when I may be nervous as all heck on the inside!

Gemma Jestico
Designer – Salt Design

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SALT.Shaker

Aiming for the stars!

On Thursday 13 July, I had the pleasure of attending the Women’s Leadership Forum in Brisbane, at Victoria Park. Held by the ‘Aim for the Stars’ Foundation.

Aim for the Stars’ was founded by Australian world champion surfer, Layne Beachley. Her aim, through the Foundation, is to empower and inspire women of all ages to achieve their dreams and become great leaders.

Resilience
Thursday’s forum focused on resilience and brought together presentations by a number of women who are recognised leaders in their chosen fields of sport, science, business communication and entrepreneurship.

Finding your voice
The first guest speaker was Dr Cathy Foley – Director and Deputy Director of Manufacturing at CSIRO.

Cathy’s presentation was both engaging and amusing! She told us of her life journey from being a dyslexic young girl who did not even know her times tables – to being part of world-renown discoveries in science.
From ‘power posing’, to keeping fit, to dinner planning – Cathy provided us with great insight and tips from her life lessons.

I felt that everyone in the room could relate to Cathy’s insights and gained reassurance that in life, no one is perfect! What makes the difference is how we approach sticky situations and how we can empower ourselves to rise to each challenge!

Fear is good
Holly Ransom was our second guest speaker. Holly is known as a serial overachiever! She is CEO of her own business and has an accomplished list of achievements well beyond her age! To just name one – Holly was listed by Sir Richard Branson in 2016 as one of his dream dinner guests!

Holly explained how she went from being diagnosed with clinical depression to travelling the world and doing something she feared every day for an entire year. She went on to tell us how she trained and completed a 13-hour marathon – how the hardships and inspiration she gained through the experience provided her with capabilities well beyond what she could have imagined possible.

Holly showed us how such life lessons provided her with the agility and resilience to shape and direct her career. It was so inspiring to listen and learn about how much she has achieved at such a young age.

Being inspired
To conclude the Forum, we listened to three young women who have each received scholarships from ‘Aim for the Stars’. We listened to their amazing achievements and how the Foundation has supported and guided them. Each of these women provided great tips on personal growth and ensured us all that no matter what life may throw at you – you CAN achieve amazing things!

A day of inspiration and reassurance
What a fabulous event full of inspiration and reassurance. With effort, determination and, most importantly, resilience – we can achieve our dreams!

Bree McElroy
Designer – Salt Design

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

The Design Conference Brisbane 2017 // PART 1

The Design Conference (TDC) 2017, had us excited to hear the future role of design in our world. With an awe-inspiring line-up, 680+ guests and a great location, we knew we were in for one hell of a ride!

Hannah – Senior Designer, Salt Design

Representing Salt Design, I shared in the event with my two salty colleagues, two of our Salty clients and a (new) friend I made at last year’s TDC – which made it all the more enjoyable!

A key theme throughout TDC which resonated with me, especially as a Senior Designer looking to inspire our team, was epitomised by a single slide in Mike Rigby’s presentation (ECD – R/GA): “Design is a movement not an industry.”

So, what is it that drives this movement? Designers who have the hunger, the right attitude, the ability to amplify their creativity through technology, and understand the answer to the ‘why’. That’s what!

It’s never too late to discover our creative journey, play more to develop our creative identity or take our side projects to the next level. As designers, we should always be learning, or as the guys from UsTwo put it –”shlearning!” (share learning). Working as a collaborative team who are willing to “give the world a wobble, ay” (Dean Poole, Alt Group), and solve design through human connection.

Highlight
Dean Poole – an extraordinary mind, full of creative twists! Such a wicked talk and not surprisingly the People’s Choice awardee! New Zealand designers seem to have a creative edge I find fascinating and Dean had us captivated within seconds. It was such a pleasure to meet Dean on Day 2 and thank him for blowing our creative minds!

 

Bree – Designer, Salt Design

Camille Walala
What a great way to kick off The Design Conference for 2017!

French born, London based commercial artist Camille explained how she went from selling cheese, to failing to sell her work at market stalls, to partying in London, to collaborating and travelling the world creating murals, collaborating with fashion labels, restaurants, shopping centres and much more!

Camille gave a great insight into the importance of creating opportunities for yourself – even if you have absolutely no idea what you are doing. That taking those opportunities works to your advantage and create even bigger and better opportunities – all you need to do is say YES!

“It’s never too late to have fun.” Listening to her journey made me realise the importance of persistence and to keep creating even when things don’t work out as planned.

Dean Poole
Creative Director, Dean Poole gave a really engaging, interesting and inspiring talk. Some of his work was on the more weird and wonderful side, while others were more deep, spiritual and full of meaning.

He explained many of his eccentric personal projects – which left the audience in hysterics! Dean has inspired me to want to consistently create, as he demonstrated that almost anything can be a creative personal project – if you want it to be.

It was fun to get a small glimpse inside the mind of someone so interesting and creative. Dean encouraged me not to take your life too seriously and to start creating and doing the things I want to do NOW.

Nadia Hernández
Much like her work, Nadia’s talk was bursting full of passion, colour and energy. She focused on the theme of freedom and fear and explored the subject of “To be free, is to have no fear” and how she integrates that theme in her work using text, illustration and colour.

Having graduated with a degree in Fashion, she then went off to pursue a career in graphic design. Nadia confessed that she didn’t actually have any drawing skills, that she couldn’t pattern make or even sew!

Sharing this fact made me realise the importance of experimentation and how it’s helpful to finding what kind of style and practice of design especially works for each individual designer. Much like Camille’s talk, Nadia explored the advantages of taking any opportunities that come to you – as they can lead you to many unexpected creative ventures . . . even something as wacky as Youtubing how to paper mache a life-size baby elephant!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

Musings from our recent Salty overseas adventure

Hello my old friends – you haven’t aged a bit!

Perhaps the most significant moment during my trip to Paris was the day I reacquainted myself with some old and dear friends – the Impressionists and the Fauvists!

What a revelation it was to actually view the artworks I had so intently studied in high school and at Art College. Researching their lives, studying their styles, recreating their masterpieces in an effort to better understand their passion and, for that matter, my passion for creative expression.

To be able to walk right up to paintings by Paul Cezanne, Degas, Matisse, Picasso, Van Gogh, Toulouse Lautrec and Monet (just to name a few!) was a dream come true!

To closely study each paint stroke and then step back to view each masterpiece in full and realise this was not a coffee table book or poster – but the real thing! Pinch me please!!!!

Thank you Paris for reconnecting me with old familiar friends. The years may have passed – but they all looked better now than I could have ever remembered!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

The Design Conference – Day 2

After an awesome first day of TDC – Day 2 was set up to be a hard act to follow! But it did not disappoint – as our newest Salty Designer discovered . . .

As this is the first conference I have attended since transitioning from a student to fully-fledged design professional . . . I felt like I was listening a little differently than what I had done in the past. As a student attending these events I would listen with stars in my eyes and my imagination running wild when I’d hear the speakers talk about ‘the real world’. Now that I’m in it, I listen with just as much enthusiasm, but it’s just different. I can relate a little more to the speakers now – which is awesome!

I believe each time I attend these events my perspective will evolve as I gather more experiences along the way (which is pretty exciting!).

I didn’t feel I specifically connected to any one speaker – instead, I took from each one what I needed. This was exactly the way to go, after all – as designers we will flourish when we let our lives flow.

The Design Conference 2016

 

The Design Conference 2016

 

 

Erin Smith

Erin Smith was one of the first presenters. She’s an artist from Ipswich who loves drinking glasses of milk! I admired Erin, for regardless the amount of knock-backs she received, she never was knocked down by her experiences. She also took a massive leap to study in New York city, where she studied two different art courses. Erin contacted artists she admired in the City, asking to meet for coffee and then became friends with them! I find networking in Brisbane intimidating enough!

I went along to Erin’s art exhibition held after the event to see her painting in real-life. It was a totally different experience to having seen them on screen – the textures and colours were just beautiful.

The Design Conference 2016

 

Nicole Phillips

I knew Nicole would be a highlight of Day 2! She’s a local typographer/designer who I’ve often seen at events but never actually met . . . something I definitely hope to do after hearing her presentation!

Nicole is one designer I found myself relating to now that I am in the industry and working with clients. Nicole explained how she worked her butt off to the point of burning out! At which point she realised just how important it is to have your own personal creative outlets as often client work just can’t cut it.

This is so true. I feel we are always being told this, but for a lot of us its not until we live it, that we do anything about it. Nicole encouraged the audience to ‘invest if yourself’ in order to create ‘crops of awesome work!’

The Design Conference 2016

 

Matt and Tim from Sons & Co

Matt and Tim from Sons & Co. are web designers from New Zealand (or as they put it – “from the island off the coast of Australia!”). These guys had the whole audience in fits of laughter. Their presentation was natural and comforting as they delved into telling tales of client work. They too have their own creative outlet – printing t-shirt designs which they approach well-known artist to contribute for. The boys have no branding, no business card, no social media and no website – they are the ‘website guys’ with no website . . . Go figure!
(Check out Sons and Co.’s work featured above at Boundary Breaks website and Crane Brothers website)

The Design Conference 2016

 

Todd Francis

The last presenter for the day was Todd Francis, an artist and illustrator from the States. Listening to Todd explain his art (which was mainly on skateboards) got me appreciating this style of illustration more than I have before. To be honest, his style is nothing like me, I’m more florals and happiness and Todd is more San Fran pigeons and dark humour. Todd told of the ups and downs life has brought him. It seemed like his outlet to illustrate assisted him in finding his way. Musicians have music, writers have writing and Todd has illustration… which made me think – what do I have? I really must work that out . . . watch this space!

As the event wrapped up, I felt inspired – but in a different way to what I’m used to. No longer was I trying to be just like the presenters. Instead, I listened to their experiences and took from them what I hope and believe will help me along my design journey. As I said before – watch this space!

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SALT.Shaker

The Design Conference – Day 1

Wow! One day down, one day to go…

This year’s Design Conference (TDC) is being held in our hometown, Brisbane and we sent along two Salty designers to marvel in the exceptional line-up of national and international guest speakers – making for one impressive design event! **insert squeals of excitement!**

Finding your way to awesomeness!

There was a feeling of excitement and anticipation as well-over 700 people entered the Brisbane Powerhouse main auditorium. A huge screen flashing the TDC branding and pumping tunes greeted us to kick-off the conference.
(Image profiles below from TDC Website)


Feature Talk #1
Jessica Hische, Letterer

Jessica Hische is a lettering artist, illustrator, author, and self-described “avid internetter” working in San Francisco and Brooklyn.
Read her full profile on TDC website or visit her website. (Images above far right from Jessica’s Website)

As one of our all-time favourite creatives, Jessica was one speaker we couldn’t wait to see! And her presentation did not disappoint!

Stemming from the idea ‘More about the letterform, less about the decoration’, Jessica told her journey from earlier works to where she is now, going into detail of the process and production behind the end result. Her lettering is about substance and style, and really knowing the story behind what you are creating. Creating her Penguin Drop Caps Cover series certainly meant she needed to value the content and perspective of the readers.

Jessica continued discussing her process through a number of examples including those for Starbucks, MailChimp, Eventbrite, Penguin and Johanna Basford. We agree with her, that client’s love to see the process work or reasons behind things you changed on their existing design and it’s important to be sensitive to a client’s existing brand (who knows the client may have created it in the first place!!).

She also acknowledged that while we can all be immersed in and experiment with different creative paths, it’s imperative to have a trustworthy relationship with other creative people to help you when you need it. Her historical-feel café wall design was a good example, where she created the Illustrator file but left it up to a production team to bring it to life on the wall.

We loved her honest, funny and intelligent talk, which also highlighted how ‘you have to love the day to day, not just the end result’. It’s not a race to the finish line, as you discover more about yourself, improve your process and find your style… your awesomeness!

 

 

Feature Talk #2
Branden Harvey

I’m a storytelling photographer with really goofy hair. I used to think my dream was to be a photographer. Sure, that’s my job, but I’ll let you in on a secret: My dream isn’t to be a photographer anymore. Right now I’m telling stories with a camera, and that’s fulfilling for me. But I’ve got a couple tricks up my sleeve. And in 10 years, I hope to have a few more.
Read his full profile on TDC Website or visit his website.

Branden focussed on ‘pivoting’ through life to become a better you. While it’s important to have goals, it’s also fantastic to experiment and build on who you are. He spoke about writing down your top five inspirational people and finding ways you can take a piece from each of them, to pave your journey.

Don’t try to mimic someone else’s journey – choose your legacy.

Wow! Branden’s presentation left us full of good vibes and inspired to make a positive contribution to our community through our work.

 

 

Feature Talk #3
Emily Woollett, Creative Director – Paper Stone Scissors

Emily loves to create powerful brand stories that engage, resonate and inspire a response. It’s not just the story of the product, place or service, but uncovering the juicy bits, the ideals, the personality that captures the true essence of the brand.
Read her full profile on TDC Website or visit the Paper Stone Scrissors website.

‘Superawesomeness’ was the first slide of Emily’s presentation which delved into taking her approach to building brand stories and applying this to real life. We could resonate with the stage of life Emily is in and how looking back on her processes and life values was important to shape what she is doing now. That is, we all get busy with life and sometimes forget to take time for ourselves.

She gave us her top ten tips:

  1. Dare to begin (little and often)
  2. Make friends with fear (versus excitement)
  3. Value your values
  4. Phone home
  5. Focus on your super strengths (collaborate)
  6. Find your story
  7. Understand your process
  8. Don’t blame others
  9. Make work you love (even if it’s on the side)
  10. Work it out by doing.

 

Feature Talk #4
Kitiya Palaskas, Artist & Designer

Kitiya Palaskas is a designer specialising in the creation of props, installations, sets, and artwork using craft-based techniques.
TDC profile sums her up well. Check out more of her work online.

Now she is one rad chick! And we’re not just talking about her fabulous outfit today, or when she was a rapper!

Kitiya’s vibrant, fun personality shines not only through her work but her presentation today, showing how she embraces creativity and turns her limited experience into a dream job!
She’s a jill-of-all-trades, not necessarily fitting into the proverbial ‘box’, but that’s quite ok with her (and us!!).

She wasn’t afraid to mention all the things she didn’t know at first and how she googled her way through some questions in client meetings. Explaining her approach and process provided us with an insight into finding your craft and knowing how to rock it!

Her final statement was ‘success through gratitude’ and we couldn’t agree more!

 

Feature Talk #5
Lisa King, Visual Artist

Lisa King is a self-taught designer and artist based in Adelaide. Her imaginative and stylish portraiture crosses mediums – oil, acrylic, aerosol and computer-generated imagery.
Read her full profile on TDC Website or visit her website.

Art is life. It was great to see photos of Lisa’s exterior and interior murals, however, perhaps the most intriguing part to her talk was the time lapse of her Photoshop process. Her technique was amazing and watching the video provided insight into how she creates her digital pieces. The tone and detail in her work is impressive.

 

Feature Talk #6
Timba Smits, Art Director / Illustrator

Timba Smits is an award-winning designer, visual artist, illustrator and part-time crime fighter living in East London.
Read his full profile on TDC Website or visit his website.

This is one cracking illustrator and creative dude. His talk titled ‘Paddle against the flow’ covered illustration and its integration with typography and layout… oh and his love for Arnold Schwarzenegger!

Who remembers Wooden Toy magazine?! We certainly do! Hunting down a free printed copy whenever they were released was a must! Well it was actually some of Timba’s first works.

He is passionate about editorial layouts and creating a typographic headline to match each featured artwork.

We were shown a detailed illustration of a ‘made-up’ cityscape produced for an Amazon campaign, promoting that they deliver anywhere. And what made it even more awesome, was how he included many hidden elements such as the Ghostbuster building, a DeLorean – even himself with his girlfriend! Best of all – his client was totally cool with it!

While he is well recognised for his retro style illustration, Timba has taken new directions to further his style. One aspect he’s been working on is “taming the beast” – don’t go overboard with the design – strip it back and keep it simple.

Timba had the opportunity to move to London and now works for The Church of London as Creative Director, working on iconic magazine Little White Lies and Huck Magazine. His creative process to produce the cover illustrations is incredible!

If you live in Melbourne, be sure to check out Timba’s solo exhibition ‘Role Models’, inspired by cinema and movie culture, which reference his magazine covers.

T’s number one top tip ‘Good things take time. Great things take a lifetime.’

Cheers for awesome presentation Timba!

 

Feature Talk #7
Jonathan Calugi, Artist

(Note to all readers – this bio is to be read with a deliciously gorgeous Italian accent!)

It all starts with two dots and a line •• –

Jonathan Calugi is an illustrator from Italy and it is from his self-proclaimed chaotic workspace, that he creates clean illustration and pattern works. Each piece is a take on his quirky child-like doodles with minimal lines and simple, uncomplicated colours.
Read his full profile on TDC Website or view his work on Behance.

We loved how he introduced himself through his gradual illustration of his two cats, to which he then added his parents, then himself and his partner – this was his story in a way only he could portray so creatively!

It’s the energy he creates with a single line that makes Jonathan’s work so fascinating! His ability to create many viewpoints through the telling of a story from one perspective through to another in an array of patterning – all with a single line was awesome!

He was very passionate in his talk about taking his doodles (which he said we may think are ugly, but he simply loves) and turning them into stylised artworks.

Jonathan’s work for Nike and his development of typography by a continuous line were but a select few of our favourite works from his presentation. Truly exquisite!

Cheers TDC for a truly awesome day one!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
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