Salt is still shakin!

Dear and valued clients, supporters and friends,
Wow! What a time we find ourselves in. Conditions are changing with each day and sometimes by the hour. There is little certainty as to where our lifestyle, our country and our global community health is headed. As a small business, we are doing everything we can to ride this rollercoaster!

We’re here to assure you that Salt Design is continuing work through this period.

We are fortunate that our business capability and continuity is strong – so long as we have a Mac and internet access we can continue business as (un)usual as always!

Thank you!

We have been so humbled and energised by your support so far. All we ever want is to do great work with great people.

This remains the same and many of you have already proven why we love what we do so much!

Please take care of you

Above all, self-care and maintaining the health and wellbeing of our families and ourselves is of utmost importance.
Please take care, stay well, wash your hands regularly and keep in touch.

Together we have, and will, achieve great things!

salt-shaker-signoffBecause everything is better with a sprinkle of salt!
SALT.Shaker

 

ps. How apt are these cuties from our glorious collection of fun Salt and Pepper shakers – kinda says it all really
#togetherapart2020

Meet Daile :: Director, Salt Design

Meet Daile! The face, founder and Director of Salt Design. She’s the glue that holds us all together.

Daile has almost 30 years experience working in the Brisbane design and printing industries.

Daile mentors, guides and directs the creative output of the Salt Design team to ensure the delivery of contemporary, high quality, cost-efficient solutions. She combines her understanding of the requirements of corporate reporting with her knowledge of typography, creative design and production techniques.

Daile’s affable nature and ability to translate even the most complex design briefs into real-world solutions makes her an invaluable asset when engaging with our clients.

Daile’s work has won a number of design and print awards including National Print Awards; Public Sector Management Annual Report Awards; and Printing Industry Craftsmanship Awards.

Tasty morsels about Daile . . .

  • Daile named the studio based on her love of all things salty and in homage to her childhood experiences living on Stradbroke Island.
  • Daile is a self-confessed animal tragic!
  • Daile’s dream is to set up a luxury B&B farm-stay which will also be home to many, many animals including dogs, cats, ducks, chickens, pigs, cows and an alpaca!

Quick-bites

Favourite colour: Fluro lime green
Favourite food: Seafood
Favourite sport: Cricket!
Favourite escape: Any where I can hear the sea! (definitely Straddie!)
Cat or dog person: BOTH!

salt-shaker-signoffBecause everything is better with a sprinkle of salt!
SALT.Shaker

 

Meet Daile Drevins - Director, Salt Design

Femeconomy eBook design and social media graphics

Working with Women for Women

Femeconomy is a membership organisation that fosters gender equality through educating consumers on the power of the purse and the endorsement of female-led brands. Their Female Leader Conversations eBook highlights successful woman and their outstanding results in business.

Salt Design has worked with Femeconomy to design and create two recent editions of these eBooks.

Design considerations

Every project has its own unique range of considerations during our initial design development stage. With the Female Leader Conversations eBook, there were numerous factors that impacted the design and final output. Some factors include technical requirements, whilst other considerations provided us with a strong creative direction…

Colour palette

Our client’s design brief held a very definite stipulation regarding the document colour palette – that pink and purple were not to feature in any way whatsoever! What an awesome challenge – to escape the cliché and develop an aesthetically pleasing, feminine and empowering colour palette!

The 2020 colours, navy and teal, provided such a strong, professional balance being both subtle and the dramatic when applied to our design layout.

Image use

We encountered a technical limitation during the detailed design development process that needed to be resolved. Each featured professional supplied their own photographic digital image… some were landscape format; some portrait; some were close-up headshots; while others location-based. To accommodate each of the varying image formats, we designed multiple page layouts, with different image placement and orientations to ensure the most effective application of the supplied images. Our design solution gave the eBook a ‘magazine-style’ presentation – adding to the appeal and readability of the document.

Design for Social Media

Another factor which we set out to ‘solve’ with our design was that each eBook is distributed via Social Media. This required a design which enabled interactivity and compelled the reader to ‘click’ through to each Leader’s own website and social media channels.

Our client had previously encountered issues promoting the eBook on LinkedIn (their main distribution point). The platform would crop the cover image, cutting off the title and/or the featured Leader’s head. We designed the cover to resolve this issue and ensure all information was confined within the graphic boundaries stipulated for LinkedIn.

To assist in the digital promotion of each e-Book, we also designed digital images for Femeconomy’s blog, email signatures, Facebook and Instagram posts.

Pride in our purpose

Gender equality is a topic that we feel strongly about in our studio. We felt privileged and empowered to contribute to this inspiring and insightful project. Working with an organisation which actively promotes strong women, and female-led brands gave us both purpose and pride in our creative contribution to these impactful documents!

salt-shaker-signoffBecause everything is better with a sprinkle of salt!
SALT.Shaker

 

Femeconomy eBook design and social media assetsFemeconomy eBook design and social media assets