SALT 2018 May Calendar // FREE Wallpaper

The Salt Design 2018 Calendar is here – a homage to our most loved modern artists and art movements.

May – by Daile

Abstract expressionism – open to interpretation?

Definition of ‘Abstract’: relating to or denoting art that does not attempt to represent external reality, but rather seeks to achieve its effect using shapes, colours, and textures.

In terms of my role as a graphic designer, my purpose is to take a potentially abstract concept and make it visually intelligible through typography, shape and colour. So I find myself asking – how could an artist like Jackson Pollock‘s work be an inspiration???

I guess it’s more about what I perceive would have been his attitude to artistic conventions. His abject denial to conform to the traditional conservatism of preceding art movements.

For Pollock, his drive came from within – to express himself in a manner which only he understood. To find a means by which to visually ‘speak’ in a language which no one else understood. To care more about what he felt and wished to say, than whether others could understand his meaning.

Now, this is definitely NOT an attitude I personally carry when approaching a new design project. However, I do begin the design process by defining, and then dispelling, what the conventional or stereotypical approach may be. It would be all too easy to follow the latest design trend, use the hippest colour palette or incorporate a cool new typeface just because ’everyone’s using it at the moment’. But to instead search past these norms and delve deeper into the brief to truly get to know what it is I am communicating encourages me to ‘push’ myself to learn new ways of using design to express a potentially abstract message.

I certainly don’t purport to getting a mind-blowingly different result every time. However, I believe  when the design process begins with pushing boundaries and not settling for the status quo – then hopefully the result is richer for the experience!


About Jackson Pollock

Jackson Pollock (January 28, 1912 – August 11, 1956) was an American painter and a major figure in the abstract expressionist movement. He was well known for his unique style of drip painting.

During his lifetime, Pollock enjoyed considerable fame and notoriety; he was a major artist of his generation. Regarded as reclusive, he had a volatile personality, and struggled with alcoholism for most of his life. In 1945, he married the artist Lee Krasner, who became an important influence on his career and on his legacy.

Pollock died at the age of 44 in an alcohol-related single-car accident when he was driving. In December 1956, four months after his death, Pollock was given a memorial retrospective exhibition at the Museum of Modern Art (MoMA) in New York City. A larger, more comprehensive exhibition of his work was held there in 1967. In 1998 and 1999, his work was honored with large-scale retrospective exhibitions at MoMA and at The Tate in London. {WIKIPEDIA}

WALLPAPERS

Of course, as an added bonus, we couldn’t help but create FREE wallpapers for your desktop and mobile devices!
Be sure to subscribe to our blog or follow us on social media (Instagram / Facebook / Pinterest / Google+) for when they are released each month.

Download your very own 2018 May Calendar!
Drop cap: Desktop // iPhone // Android
Pattern: Desktop // iPhone // Android

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

 

Images via: 1. At work in 1950. 2. Abstract painting techniques 3. Convergence.

 

 

Join our Salt team // Mid-weight Graphic Designer

// WE’VE HIRED – APPLICATIONS CLOSED //


Overview

We’re looking for a creative designer to join our team!

Here at Salt we believe the right team member is someone with the right attitude, a brilliant portfolio AND a passion for design!

Essential skills

  • Tertiary qualification
  • Minimum 3 years’ experience
  • Design experience across both print and digital platforms
  • Advanced capabilities in using Adobe Creative CS – InDesign is a MUST!!! Illustrator and Photoshop close seconds!
  • Ability to interpret and adhere to branding guidelines, and ensure brand consistency
  • Ability to take critical, constructive feedback and learn from it
  • Conceptual designer able to develop ideas into original, innovative and effective design solutions
  • Foundation knowledge of WordPress and/or Social Media strategy an advantage

Who are you?

  • Your portfolio consists of ideas, concepts, finished projects – most importantly, examples that show us your creative process is spot on and at the core of everything you do!
  • You’re obsessed with all things design including social media, digital marketing, editorial and design trends
  • Attitude is everything! You have a strong work ethic with the ability to manage your own time, take initiative and drive each project
  • ‘Keen’ is your middle name
  • You ask questions – LOADS of them!
  • ‘Attention to detail’ is NOT on your CV (why state the obvious right?)
  • You LOVE!!!! typography, layout and design
  • You seize every creative challenge presented by working within a team of creative designers. It’s all about the project not the individual!
  • You communicate your ideas and present well to any audience (eg. designers, clients, your mum, even the cat!)
  • You are more demanding of yourself than we’ll ever be!
  • Your sense of humour is apparent (please try to laugh at our Director’s puns – even when they’re stinkers!)

To apply

Please don’t just flick us your application and a link to Béhance. Do some research to find out who we are and whether we’d a good fit for you.

So we can see your potential, consider how you can stand out. Tell us who you are, how you design and execute ideas. What drives you? Motivates you? And most importantly, why you want to join Salt. The creativity you show us by how you apply for this position is part of the challenge! So prove to us you have read this advert and know what it takes!

Check out our blog mini-series ‘Worth your salt’ for inspiration!

Join our team

Please email your CV and digital portfolio to info@salt-design.com.au
APPLICATIONS CLOSE: Monday 30 April 2018.

Word documents will NOT be accepted. No agencies please. No huge file attachments!!!